BARCELLONA Integrated Marketing Communications
 
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Green Marketing
“It’s Not Easy Being Green”

When Kermit the Frog first sang these lyrics back in the 70s we had no idea how much that little frog knew about our business. Throwing our recyclables into bins, printing on recycled paper and doing a few ads featuring solar homes isn’t enough to be a Green Agency.

“Spend Each Day the Color of the Leaves”
So we carpool, drive hybrids, telecommute and spend each day working with an elite group of forward thinking clients and suppliers that have adopted similar environmentally friendly philosophies. Including:

Treasure Homes of Roseville, CA
Built Sacramento’s first 100% zero-energy community

Tim Lewis Communities of Sacramento, CA
Transformed themselves into one of Sacramento’s most environmentally friendly homebuilders with standard solar and energy efficient homes

SunPower of Berkeley, CA
Manufactures solar panels for residential and commercial installations

California Energy Commission
Developed the New Solar Homes Partnership to promote solar on new residential construction and educate Californians on the benefits of solar and energy efficient homes

Estrella & Associates of Paso Robles, CA
Developing River Oaks, a LEED inspired master planned community

We’ve designed green advertising campaigns, collateral materials, educational rooms, logos and more. We believe in what our environmentally friendly clients are doing and want to help them spread the word. Why? Because just like Kermit, we think green is important.

“But green's the color of Spring
And green can be cool and friendly-like
And green can be big like an ocean, or important
Like a mountain, or tall like a tree”