Treasure Homes of Roseville, CA built Sacramento’s first 100% zero energy community of 32 new homes called Fallen Leaf at Riverbend. The company hired Barcellona to help dispel the myth that solar energy is inconvenient to a homeowner and to support the idea that homeowners can have both energy efficient technology and the convenient comforts of a modern home. Barcellona worked with the builder, its utility and its solar provider to implement a marketing plan that included traditional and non-traditional paid advertising as well as events, public relations and grass roots viral marketing with environmental groups. Below is the close-out campaign for Fallen Leaf at Riverbend which won a Gold Award at The Nationals for Best Marketing Campaign for a Green Community.