As president and creative director of the agency, Rochelle manages a team of account personnel, graphic designers, media planners and other consultants to create award-winning marketing that works for the agency’s clients.

Rochelle has led her agency to win more than 250 industry awards. In 2004, she was named “Advertising Person of the Year” by the Sacramento Advertising Club and also received the “Lifetime Achievement Award” from the Sacramento Public Relations Association. She holds her MIRM and CMP designations from the National Association of Home Builders (NAHB) and teaches the Institute of Residential Marketing’s class focused on marketing and interior merchandising. She is also the chair of the NAHB’s Sales & Marketing Ideas Magazine Advisory Board and has been published in many industry publications.