(ORLANDO, Florida)—Barcellona, Inc., an integrated marketing communications firm focused on green, real estate and social marketing has won top honors at this year’s International Builder Show (IBS) in Orlando, Florida. It was announced Thursday that the firm has won a gold award for Best Marketing Campaign for a Green Community from the National Association of Home Builders’ (NAHB) “The NationalsSM” awards competition for its work with locally-owned green builder, Treasure Homes. The campaign was designed to close the innovative Fallen Leaf at Riverbend community in Natomas, the first zero-energy community in the City of Sacramento.

“It is especially gratifying to receive this honor in the green category because all of us at the agency have a passion for our environment,” said Rochelle Barcellona, president and creative director of Barcellona, Inc.  “It is really an extension of our personal values into our professional lives.”

In addition, Barcellona was awarded a silver award for its own website as well as a regional award for best digital marketing tool. Nearly 1,400 entries were accepted and approximately 350 of those came from the west coast, making for a competitive field.

Barcellona’s namesake company has stepped to the forefront of the push for green-minded marketing with its work for energy efficient builders, solar equipment manufacturer and provider SunPower Corp. and the California Energy Commission’s New Solar Homes Partnership. To take it a step farther, the team at Barcellona has made significant changes in the way that it does business by carpooling, driving hybrids, telecommuting, teleconferencing and spending each day working with an elite group of forward thinking clients and suppliers that have adopted similar environmentally friendly philosophies.

“This is a clear indication that green marketing has become even more important in the real estate industry and the marketplace craves innovative ideas for what’s to come,” notes Barcellona.

About Barcellona, Inc.
Barcellona, Inc. is Northern California’s premier integrated marketing communications firm for green, real estate and social marketing. Located in Folsom, Calif., the agency is ideally situated amongst one of the fastest growing regions in the U.S. and is located at 1631 Creekside Drive, Suite 102, Folsom, Calif. 95630. 

Rochelle Barcellona sits on the board of directors of the National Association of Home Builders (NAHB) and is a National Sales and Marketing Council (NSMC) trustee. She is chair of the NSMC’s Sales & Marketing Ideas Magazine Advisory Board and is a member of the Institute of Residential Marketing’s (IRM) Education Committee. Barcellona has received her MIRM designation, which is the Institute’s highest recognition of a new home marketing expert.

The agency can be reached by calling (916) 353-5200, or via the website at http://www.barcellonabrand.com/.