(FOLSOM, Calif.)— If one of Rochelle Barcellona’s resolutions this year was to be on as many building industry committees as possible – mission accomplished. Folsom’s well-know real estate marketing expert was named to the California Building Industry Association’s (CBIA) Public Affairs Committee and has accepted a second term as a member of the National Association of Home Builders (NAHB) Board of Directors. In addition, Barcellona will sit on the NAHB National Sales and Marketing Council’s Board of Trustees and simultaneously serve as chair of the Sales and Marketing Ideas Magazine Advisory Board. All in a days work for the busy advertising and PR powerhouse.
“This industry is really evolving right now and it is an exciting time to be involved in the organizations that help shape its future,” said Rochelle Barcellona, president and creative director of the graphic design, advertising and public relations firm. “Especially when it comes to the future of green home building.”
The NAHB Board of Directors, being the governance arm of the 250,000-member association, sets policies that are designed to positively impact the homebuilding industry and the consumers of new homes as well.  For example, NAHB encourages “green” building, and also engages in research that adds to the development of green building technologies. The Board is responsible for managing the affairs of the Association, which includes electing the senior officers, setting policy, approving the long range strategic plan and NAHB’s budget, establishing dues, and communicating with constituents.
“The North State BIA places great confidence in those it entrusts with the responsibility and privilege of serving as its board representatives at the national level,” said John Orr, president and CEO of the North State Building Industry Association.  “Rochelle’s active role at NAHB with both the National Sales & Marketing Council and the Institute for Residential Marketing, and her faithful attendance at the national meetings, make her an ideal candidate to serve as a director.”

Barcellona was nominated for the office of Director by the North State Building Industry Association, located in Roseville, CA after serving last year. The other local NAHB Directors for 2008 are Mike Winn, Michael Winn Associates, BIA Chair; John Griffin, New American Communities, BIA Vice-Chair/Treasurer; and Gregg McKenzie, Pulte Homes.  The Alternate Director for 2008 is Chris Cady from Pulte Homes and the BIA Immediate Past Chair.
As a member of the CBIA Public Affairs committee Barcellona will help oversee CBIA’s public affairs efforts and campaigns, which provide local associations with a forum in which to discuss local public affairs issues, efforts and strategies.
Barcellona’s namesake company has stepped to the forefront of the push for green-minded marketing with its work for energy efficient builders, solar equipment manufacturer and provider SunPower Corp. and the California Energy Commission’s New Solar Homes Partnership. To take it a step farther, the team at Barcellona has made significant changes in the way that it does business by carpooling, driving hybrids, telecommuting, teleconferencing and spending each day working with an elite group of forward thinking clients and suppliers that have adopted similar environmentally friendly philosophies. They include Treasure Homes, Tim Lewis Communities, SunPower, Estrella Associates and the California Energy Commission.

“This is a clear indication that green marketing has become even more important in this industry and the marketplace craves innovative ideas for what’s to come. As a non-builder, it is a special honor to be a director of this prestigious national organization,” said Barcellona.

The firm has just recently launched a fresh new website. Developed to accommodate the changing trends in real estate and green marketing, BarcellonaBrand.com has already won a silver award for best website for an associate at the National Association of Home Builders’ (NAHB) “The NationalsSM” awards competition.

“The consumer climate has changed and we have incorporated green-minded thinking into our work and our lives,” said Barcellona. “Now that our new website is live, we are doing even more by cutting down on our amount of paperwork.”

About Barcellona, Inc.
Barcellona, Inc. is Northern California’s premier integrated marketing communications firm for green, real estate and social marketing. Located in Folsom, Calif., the agency is ideally situated amongst one of the fastest growing regions in the U.S. and is located at 1631 Creekside Drive, Suite 102, Folsom, Calif. 95630.  The agency can be reached by calling (916) 353-5200, or via the website at http://www.barcellonabrand.com/.

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